Instagram is the new king of social media marketing. It’s easy to see why, with over a billion users and an engagement rate that outperforms both Facebook and Twitter.
If you’ve recently visited your Facebook newsfeed, you’ve probably been bombarded with so much information that you’ve forgotten why you accessed it in the first place. Instagram’s simple, single-purpose platform, on the other hand, allows users to find what they’re looking for with only a few taps.
Instagram also has less competition among marketers than Facebook. Users are also eager to pay more money. An buy instagram followers cheap average order value is $65 compared to $55 on Facebook.
So, your brand has a chance on Instagram, but how can you get started establishing a following?
Don’t worry; we’re here to assist you! We’ve compiled a list of seven suggestions for boosting your brand’s visibility and gaining more Instagram followers.
1. Get Your Friends Together
You want to let everyone know that you’ve joined Instagram, so spread the word! You’ll be given the opportunity to follow and share your newly formed account with your phone contacts and Facebook pals when you initially join up. You should promote your Instagram account on other social media platforms, such as Facebook and Twitter. Add Share Buttons from AddThis to your website. Also, send a brief email blast to your newsletter subscribers.
It’s important to remember that it’s not only about alerting people that you’ve joined Instagram; it’s also about providing them a cause to want to follow you (more on that with the next tip).
2. Clearly State Your Goal
You should clearly state your purpose to your followers while building your account. You should introduce yourself and what you do.
What distinguishes your company? When developing your Instagram brand profile, consider who you’re trying to reach with your social media strategy. It’s fine to be imaginative and humorous in your description, as long as it makes sense to your readers.
GoPro’s Instagram bio is both artistic and instructive. “We create the most versatile camera in the world.” #GoPro is a great way to share.” In your bio, you can also put one clickable link. Because this is a valuable piece of real estate, consider where you want your audience to go. GoPro like to interact with their Instagram followers by directing them to their LinkinBio page.
Consider what kind of distinctive photographs or short films your company can use to entice Instagram followers. Perhaps, like Warby Parker, you’d like to highlight your goods. Perhaps, like American Express, you want to demonstrate the types of experiences you can have with your product. Alternatively, like Lululemon, include photographs and films that showcase the values your company stands for.
Whatever you select, the more precisely you can describe what your account is about, the better your chances of gaining more Instagram followers will be.
3. Participate in social activities
Instagram, like Twitter, employs hashtags to organize and search content. Unlike Twitter, you can use up to 30 hashtags on Instagram (although the sweet spot is 9). Use services like Top-Hashtags to find hot hashtags and join in on Instagram conversations. This will assist you in attracting new followers to your Instagram account.
It’s also vital to keep in mind that social media isn’t a platform for preaching. You should make an effort to engage your audience by liking and commenting on other people’s videos and photos. Is there a picture of your product on the internet? Make contact by liking or commenting on that post!
Also, keep an eye on brand mentions and like them. Remember that any social media strategy should always prioritize human interaction, especially if you’re seeking to optimize your Instagram for social buying.
4. Enlist the help of influencers
Collaborating with other Instagram influencers in your sector to promote your company might be a very effective approach to do it. For example, to promote their company, Qantas Airlines linked up with social media celebrity Nicole Warner. You don’t have to collaborate with someone in your field all of the time. App for dating Hinge works with well-known Instagram influencers and meme accounts to increase their brand’s Instagram following.
When reaching out to an Instagram influencer, think about what you have to offer. Offline exposure, a product sample, or complimentary items are just a few examples. Whatever it is, before you ask them to do anything for you, you must answer their question, “What’s in it for me?”
You’ll need to look for popular Instagram users to identify influencers. To get you started, HubSpot has a terrific list of Instagram influencers.
5. Encourage Participation
Encourage users to follow your brand on Instagram by holding an activity that fosters interaction, such as a photo contest. The evergreen relevancy of REI’s successful #OptOutside campaign resonates with outdoor lovers who want to spend their adventures exploring the outdoors year after year.
The #ShareYourEars campaign by Disney was also a big hit. The entertainment conglomerate teamed up with the Make A Wish Foundation, donating $5 for every photo of people wearing Mickey Mouse ears that was shared on social media. As you can expect, the ad became viral due to its altruistic nature (and the fact that everyone loves Disney).
6. Put Your Posts to the Test
Not every image or video will get a lot of attention. It could be due to the time of day or even the day of the week you’re posting. Other times, it’s the content of the posts itself, as well as the hashtags, location tags, and description text. You should be testing which posts work best for your audience on a regular basis.
Pictures garner higher engagement than videos, according to Kissmetrics. They also discovered that the greatest times to post are 2 a.m., 6 a.m., 5 p.m., and 10 p.m. EST, with Wednesdays and Thursdays being the best days of the week. Buffer suggests that you post at least once a day. Growing accounts, on the other hand, post many times every day. Hootsuite also advises blogging on a regular basis. Stick to your posting schedule if you make one.
To check if changing days and times have an impact on your engagement rate, try experimenting with different days and times (the number of likes and comments divided by your followers). You might discover that tagging a different area exposes you to a new audience. Whatever you do, don’t be hesitant to try a post multiple times, experimenting with a different variable each time—especially if it fails the first time.
Try using an analytics tool like Iconosquare to track and measure your engagement rate on each of your posts.
7. Invest in the Promotion of Your Posts
There is always a sponsored promotion avenue to acquire awareness for your brand on social media, and Instagram (especially post-Facebook purchase) is no exception. You can be sure that people will notice your postings if you run sponsored advertising, and if they like what they see, they’ll probably follow you. Furthermore, one of the most significant advantages of enhancing your Instagram posts is the opportunity to target your brand’s perfect target demographic.
However, unlike other platforms that allow you to pay depending on engagement, Instagram’s paid advertising is based on cost per thousand impressions (CPM) (cost per impressions). To guarantee that your money is well spent, you’ll want to put some consideration into defining the right audience to target. If you don’t have the time, there are several Instagram growth agencies that can handle your paid advertising and business promotion.
Instagram is a growingly popular social media network with a lot of potential for businesses. Your brand can exhibit a personality thanks to its visual, narrow-purpose use. Due to its high levels of interaction, it also allows you to recruit new clients and connect with brand aficionados. It takes a lot of effort to get a fresh profile up and operating on Twitter, just like it does on any other social networking platform. However, if done correctly, it will be well worth your time.