In 2018, 91% of small businesses intend to revamp their website. Here are five suggestions for improving the user experience and increasing engagement.
The scroller is the judge of beauty in web developer. Your website will be more likely to succeed if it is simple to use and navigate.
A website should make it clear what you do, how you do it, and who your target audience is. It’s time to optimize your web design if this isn’t obvious to users within seconds.
You’re not the only one who feels this way. According to a recent survey, nearly all small businesses (91%) want to revamp their website in 2018. Websites are complicated, after all, and there’s always space for improvement.
To build an exceptional user experience (UX) that will hook prospects, nurture leads, and drive revenue, use these five web design tips:
- Make a website plan.
- Use the right call-to-actions.
- Select high-quality pictures.
- Ensure that navigating is simple.
- Visual hierarchy in design
1. Make a Website Plan
Start with the end in mind while developing your online strategy.
Before you can convert clients, the user experience (UX) on your website must provide the answers they need. This means that each page should correspond to the buyer’s journey of your target audience.
Ask yourself these questions to be sure you’re addressing the proper problems:
- What will be the most appealing value proposition on the homepage?
- What pages will new visitors look at?
- Which offer is most likely to result in conversions?
- What type of content is most likely to influence a purchasing decision?
Your webpage is similar to a dialogue. Assist your customers with their questions as they occur, preferably before they think to ask them. This will result in a user-friendly website that guides visitors through the sales funnel.
Existing consumer data will be crucial in determining how your audience thinks. If you don’t have this information, do some research and interview your users. Then, based on what your clients desire, construct your website.
2. Make Use of Appropriate CTAs
A call-to-action button (CTA) is a page element that encourages visitors to do the next action. Users will not convert if they do not have them.
“Two things must happen for your CTAs to work,” explains Tim Ash, CEO of SiteTuners. “First and foremost, visitors must be able to identify them without difficulty. Second, visitors must immediately understand what they are doing.”
Clarity is important, but so is context. TOFU website elements — those that appeal to new or returning users – must be matched with TOFU calls-to-action, and vice versa.
Let’s say a prospect reads through an introduction blog post and comes across a CTA that says, “Start the free trial.” A new prospect is obviously unprepared for a trial and will not convert.
A free webinar, video, or ebook offer, on the other hand, could be highly effective at this point. By matching resources to the reader’s present problems, you’ll establish yourself as a reliable source. This trust can be converted into a sale later on.
This webpage CTA, for example, asks visitors to “Explore the Unbounce Platform.”
The language is friendly and appropriate for a first-time guest. Mid- or late-funnel CTAs, such as “Start your free trial” or “Begin your subscription,” will become relevant as the lead grows more familiar with the Unbounce product.
Use calls to action that are specific to the prospect’s place in the buyer’s journey to pull leads down the marketing funnel.
3. Select High-Quality Images
Yes, stock photos are both free and attractive. Your audience, on the other hand, will immediately recognize them as such and ignore them.
According to Nielsen Norman research, individuals can instantly detect stock photographs and perceive them as unauthentic.
It’s preferable to use real photographs that inspire trust in your company. Photographs of your employees are perfect.
People, in general, enjoy looking at other people, particularly their faces. Any page featuring a face becomes instantly more intimate and human.
If you’re like Basecamp, putting a smile to your landing page can boost conversions by over 103 percent.
We’re so drawn to human faces that we use other people’s eyes as visual clues. According to a well-known case study by James Breeze, website users will follow the gaze of those in the photos.
You can utilize this to direct readers’ attention to your headlines, CTAs, and other site design features.
When it comes to pictures, honesty above polish is the way to go. If you must utilize stock photos, here’s how to make them look as natural as possible.
4. Make sure the website is simple to navigate.
Visitors may easily find what they’re looking for on great websites. People will leave your site in search of a better UX if the navigation is complicated.
This is one of the reasons why 16 percent of small firms polled intend to invest in website user experience in 2018. Site navigation is an excellent investment since it boosts engagement, increases conversions, and lowers bounce rates.
The header on your homepage is where navigation begins. Make your navigation headings as detailed as possible, as users will examine them before deciding how to proceed.
Generic labels are a squandered opportunity to highlight your site’s advantages. The following example shows how informative a navigation bar can be.
Unique headers like these not only improve the user experience, but they also help you rank higher in search results.
Here are a few more suggestions for improving your site’s general navigation:
Create a link from your logo to the homepage: The emblem is frequently used by visitors to return to the starting place.
Add a footer to the page: On any page, the footer is the final thing you see. It can be used to send readers to all important links, such as a reduced version of your menu, terms of service, social media icons, and any other relevant site locations.
Use in-page (anchor) links: If your pages are long and scrolling is required, anchor links text can improve page usability and navigation.
These links essentially allow users to navigate the page. A table of contents, sticky navigation bar, back-to-top links, or a FAQ section are all examples of anchor text.
The Environmental Protection Agency’s website, for example, employs in-page links to guide users through lengthy publications.
Businesses must simplify their website’s navigation so that users can locate what they’re looking for quickly.
5. Use Visual Hierarchy in Your Design
A website has only a few seconds to capture the interest of a visitor. Visual hierarchy is what allows you to draw a visitor’s attention to the most crucial parts of your website right away.
Size, color, contrast, and white space are all visual elements that should be considered. The order in which these components are seen by the eye is determined by their relative prominence.
The effects of these elements can be amplified by layering them. The use of color blocking, huge font, and white space in the following example results in a bold, intriguing, and approachable homepage.
The bright yellow and black contrast helps to move the reader between parts and boost readability. The eye is drawn downward by an enormous pencil, which acts as a counterpoint to the quadrant design format.
The visual hierarchy highlights crucial page features, resulting in a welcoming and satisfying user experience.